My thanks to Matt Cutts for yet another oh so simple “shame on you” if you are doing it, SEO tip! It amazes me that SEO’s are actually not aware that this is not a good practice! We all know that SEO changes all the time. You have to keep up. So when you are out there searching for an SEO to work on your website, you have to have the right questions to ask to qualify their experience. Some SEO’s are great with content and they go to incredible lengths to convince you that is all you need. Well they may be very good at what they do, but in SEO you need to be versatile. Can your SEO give you valuable input on design all the way through to what works on the server such as how your robot.txt document should be written? My advice for todays to all business owners/website owners looking for SEO for their site, is know the right questions to ask and be prepared with the answers.
- Concentrate all your content around one central keyword phrase for each web page.
- Include this keyword phrase in the Title, Meta Tags, Headline and in the URL.
- Place this keyword phrase and variations of it throughout the page.
- Have a column of related keyword links on each page.
- Have very simple site construction with all links no more than 3 clicks away from the homepage.
- Build valuable one-way links to this page from keyword related sites around the web.
- Use Twitter, Facebook, YouTube… to promote each page.
Keywords appear to rule the web. However keywords are often, still today, confused with a long list of any and everything you can think of. Refining your keywords to what your content is about and aligning your content with keywords people are using, will help to package your website as the best possible result for a given query.
TIP: So, supply quality content to web users focusing on the specific keywords surrounding the topic of your content.
Google has 200 signals it uses to rank content. These are often referred to as ranking factors. Technically, however they are signals given off by your website. Providing the wrong signals can result in lower rankings. Follow standard on page optimization white hat protocols to avoid this from happening with your website.
So what are some other things you can do to get your content on google quickly. Use google products that index right away. Try Google Buzz, YouTube (owned by google and set up to allow you to optimize the content, title and keywords associated with your video), google news- submit articles they will appear and be indexed very quickly. And though I am a die hard wordpress fan, using googles blogger can get your content indexed very quickly. You can still have your wordpress blog, but having one on blogger with links to wordpress, your website, facebook etc can aid in getting all of these spaces indexed more quickly. I would also recommend a google profile, but that is a topic for another discussion.
And lastly use google’s tools. Google provides webmaster tools which is chock full of useful and informative information. Try Google Analytics, to learn about your traffic and what users are looking for, google sktool, a fun and effective keyword tool which will give you a good idea of what people are looking for, and google alerts which provides you with information on when your content has been picked up and gives you leads for linking back to your site. These few quick tips, used properly, can help you to index content on google more quickly.